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case study: political

Link2Tek: driving voter engagement through text

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Vision

Link2Tek is a political consulting agency that enables prospective candidates or advocacy groups to communicate with targeted voters and/or constituents. With voters increasingly abandoning landlines, they needed a way to deliver messages to mobile subscribers via text.

Strategy

They called on iconectiv to help them deliver their messaging while navigating routing and numbering options, managing opt-outs, and meeting their unique connection service protocols while at the same time avoiding spam filters.

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Action

iconectiv TruReach Deliver Aerialink enabled them to securely reach their desired constituencies with mass communications—including multimedia—as well as direct one-to-one conversational messaging over more than 200 U.S. networks.

Results

Link2Tek’s mobile outreach program delivered. They increased turnout for voters aged 18-35 by 73%, and drove get-out-the-vote efforts by activating an astounding 83% turnout for targeted voters.

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