Link2Tek: driving voter engagement through text
Vision
Link2Tek is a political consulting agency that enables prospective candidates or advocacy groups to communicate with targeted voters and/or constituents. With voters increasingly abandoning landlines, they needed a way to deliver messages to mobile subscribers via text.
Strategy
They called on iconectiv to help them deliver their messaging while navigating routing and numbering options, managing opt-outs, and meeting their unique connection service protocols while at the same time avoiding spam filters.
Action
iconectiv TruReach Deliver Aerialink enabled them to securely reach their desired constituencies with mass communications—including multimedia—as well as direct one-to-one conversational messaging over more than 200 U.S. networks.
Results
Link2Tek’s mobile outreach program delivered. They increased turnout for voters aged 18-35 by 73%, and drove get-out-the-vote efforts by activating an astounding 83% turnout for targeted voters.